practiceedge

Based in Diamond Creek, Victoria, this agency works exclusively with Australian healthcare providers, including allied health practitioners such as chiropractors, dentists, exercise physiologists, myotherapists, osteopaths, physiotherapists, podiatrists, psychologists and speech pathologists, as well as doctors, general practitioners, medical specialists, surgeons, medical services and broader healthcare organisations. Its focus is on AHPRA-compliant, ethical marketing for practices seeking to attract patients online while remaining consistent with healthcare regulations, and it has operated in this sector for more than 25 years, working with practices nationwide. Services cover website design built around how patients understand and choose care, SEO and AI/GEO optimisation aimed at visibility on Google Search, Google Maps and AI/LLM platforms, and Google Ads campaigns for targeted enquiry generation. The agency also provides copywriting and design for AHPRA-compliant content, video and photography to give practices authentic visual representation, and multi-site SEO for organisations managing several clinic locations, aimed at consistent local visibility. Additional offerings include website hosting and care plans delivered by an Australian-based support team, franchise website and SEO services, landing pages, and a healthcare strategic plan service. A patient lifecycle marketing framework, described as Practice PACER, is noted as forthcoming, intended to connect patient experience with practice growth goals. Tools such as an AHPRA audit, an LTV calculator, an AI website scan and an AI growth audit are also made available through the website.