Pretty Vicious Marketing

Pretty Vicious Marketing is based in London, with a registered office in the UK and an additional company registration in Wilmington, Delaware, USA. The agency works with a small team and describes serving businesses across two stages: start-ups that need brand development to establish a market position, and more established companies that already have a market presence but are uncertain whether their current marketing activities are effective. Its stated client examples include organisations from sectors such as automotive and technology. The agency's services span analysis, branding, strategy, content, digital, social, SEO, CRM and events. Analysis is framed as a marketing health check that reviews current activity and market opportunities. Branding work covers alignment of assets such as logos, presentations and websites into a shareable toolkit. Strategy involves building a tailored plan and budget from customer insight. Content is developed around customer needs rather than direct product pitching. Digital activity is described as personalised, tested and measured across devices, with client control over budget. SEO work is described as covering both paid and unpaid visibility, refined through testing, optimisation and analysis. CRM services focus on data-driven strategies to retain and nurture existing customers. Events and experiential marketing are handled end-to-end, from concept through to delivery on the day. The agency also offers a lower-cost "Express Plan," combining a high-level review of the current marketing landscape with a one-page marketing plan identifying growth opportunities within a set budget.