Primary Comms Group

A boutique communications operation headquartered in Suite 303 on Foveaux Street, Surry Hills, Sydney, Primary Comms Group organises its work under three connected units — Primary Communication, Primary Create and Primary Engage — that can operate together or separately depending on a client's needs. The consultancy is partner-owned, with senior consultants directly involved in client work, and describes itself as independent with 35 years in the industry. It is a registered consultancy with Communication and Public Relations Australia (CPRA) and holds an international affiliation with Code Red PR Network, a specialist cyber security PR network. Clients referenced in its project work include government and infrastructure bodies, sporting organisations and technology firms such as Zebra Technologies. Services are split across the three units. Primary Communication covers government relations, stakeholder engagement, media relations and internal communication. Primary Create handles identity and design, film and photography, and digital and social media production. Primary Engage focuses on stakeholder analysis, engagement services and strategy development. Documented project work includes a harbour-based commemorative tribute event, a campaign supporting investment in the Dunc Gray Velodrome, and delivery of Zebra Technologies' partner and customer summits, alongside advocacy work such as the Football Australia Equaliser campaign. The agency also publishes commentary on media training, government budget communications and industry developments through its news section.