Prime Digital

Prime Digital, based in Glasgow, works with established service businesses across the UK and US, including trades, professional services, B2B firms, and selected ecommerce companies. Founded by Christian fourteen years ago, the agency positions itself as a deliberately small, senior-led alternative to larger agencies that hand delivery to junior staff, aiming instead to keep the same person responsible for planning and running each account throughout. The core offering centres on paid advertising, specifically PPC management across Google Ads, Facebook Ads and Microsoft Ads, alongside SEO and landing page development. The stated approach begins with research into a client's market, competitors and customers to build data-based personas before any budget is committed. Campaigns, landing pages, tracking and testing are handled together as a single connected system rather than as separate workstreams, with reporting focused on commercial outcomes such as enquiries, customers and revenue rather than clicks or impressions. Clients receive plain-English reporting and live dashboards they can access directly. Prime Digital operates on rolling monthly agreements without a minimum contract term, stating that retention depends on ongoing performance rather than contractual lock-in. The agency reports having worked with a large number of service businesses across the UK and US and managing a substantial volume of ad spend over its history.