Propane

Based in San Francisco, Propane is a small consultancy-agency, with a team of 1-10, working across brand strategy, digital experience and platform development. Its work spans healthcare, insurance, automotive, real estate, events and technology sectors, building projects such as a joint venture patient experience for a healthcare and insurance partnership, a 3D home customizer for a prefab housing company, and audience-discovery tools for ticketed events. The agency positions itself as handling both brand and digital transformation work for organizations looking to modernize customer-facing platforms. Services are grouped into five areas: Brand & Innovation, Digital Experiences, Marketing & Media, Data and Analytics, and Platforms & Technology. Under brand and innovation, work includes brand strategy, positioning, architecture, naming, go-to-market planning, and visual identity design, often supported by innovation and design-thinking workshops. Digital experience work covers website and ecommerce builds, product strategy and design, UX prototyping, service design, user research, content strategy and design systems. Marketing and media services include campaign planning, audience segmentation, media buying, and content, social and video production. On the data side, the agency builds reporting dashboards, unified analytics ecosystems spanning site, marketing, sales and transaction data, and handles attribution and ROI/ROAS analysis. Platform and technology services include CMS consulting, CRM and marketing automation implementation, custom business tools, responsive and ecommerce website development, internal platforms, and sales configurators and visualizers.