Propeller

Based in London, Propeller works with brands in hospitality, travel, food & drink and entertainment that are pursuing digital growth. Clients referenced in its work include Twinings, Boy Smells, Young's, Hall & Woodhouse, Incipio Group and Tivoli Audio, reflecting a focus on consumer-facing and hospitality-led businesses. The agency positions itself as an extension of clients' internal teams, offering ongoing strategic guidance, technical support and digital direction rather than one-off project delivery, and has been operating in this space for over 25 years. Services span SEO, social media marketing, web design and web development, including Shopify builds and paid media campaigns. Described work includes e-commerce projects that lifted conversions and mobile sales for Twinings, sales growth and repeat purchase activity for Boy Smells, social media campaigns that grew followers and engagement for the National Television Awards, and paid media work generating bookings and audience reach for Young's pubs. The agency also runs Gravity AI and has produced a Hospitality Bookings Benchmark report, indicating a data-driven approach to measuring performance. Its stated method combines customer research, data insights and technical delivery, with in-house teams covering design, front-end and back-end development, performance, and account and project management.