PSM Digital Canada

Based in Toronto, PSM Digital Agency works with a specific niche within healthcare marketing: dental practices and dental clinics looking to build an online presence and attract new patients. The agency is a small team, and its stated focus is on helping dentists convert social media activity into booked appointments rather than offering broad, generalist marketing services. Its site frames dental clinics as the primary client type, with Facebook and Instagram positioned as the core channels for reaching prospective patients. The declared service lines include search engine optimization, pay-per-click advertising, social media marketing and other digital marketing support, with social media marketing for dentists set out in the most detail. The described process starts with a custom social media strategy built around a practice's target patient demographics, followed by content production covering dental tips, patient testimonials and promotional posts. The agency states it handles day-to-day community engagement, including responding to comments and messages, and runs targeted social media advertising campaigns aimed at increasing visibility and attracting new patients. It also describes providing performance analytics covering engagement rates, follower growth and campaign effectiveness, along with reputation management that involves monitoring and responding to online reviews and feedback. Work is coordinated through a stated process of strategy development, content creation, advertising and reporting, with regular updates shared with the client throughout.