PSM Marketing

Based in Saint Paul, Minnesota, PSM Marketing has provided marketing services for over 25 years to clients across Minnesota and the rest of the country. The firm works primarily with small businesses, professional firms, non-profits, and community-based organizations, with particular experience serving contractors, green energy companies, law firms (including business, criminal defense, divorce and family, employment, estate litigation, and personal injury practices), recruiting firms, and solo or small law firms. Its team is described as an outsourced marketing department, drawing on more than 30 marketing professionals with different specialties, including copywriters, web developers, graphic designers, and SEO specialists. Services cover strategy, branding, website design and development, SEO, and communications, delivered through an outsourced marketing model that includes options such as a Quickstart Package, CMO for Hire, fractional marketing services, small business marketing consulting, and marketing coaching. Client relationships begin with a customized strategic marketing plan built around the organization's specific goals, followed by the firm handling planning, design, development, writing, and implementation directly. PSM also offers AI search optimization, working on site structure, schema markup, and content strategy so that client websites can be discovered through tools like Google's Search Generative Experience and AI-powered browsing, with attention to long-tail keyword usage and authoritative, conversational content aimed at both traditional and AI-driven search.