Punto Rojo

Founded in 2011 and based in Guadalajara, Mexico, Punto Rojo works with established brands seeking measurable digital growth. The agency describes itself as connecting brands digitally, with a team of 11-50 people delivering services across the region, including a presence noted for Conversion Boost work in Mexico, Chile, and Colombia. The agency's service list spans Targeted Branding, Programmatic advertising, Digital PR, SXO, SEO, SEM, and what it terms "IA / GEO," alongside Conversion Boost, CRO, and Data Analytics. This combination points to an integrated approach linking search visibility with conversion-focused optimization and data-driven decision-making. Beyond client-facing services, Punto Rojo produces its own knowledge content and events, including a blog, a program called SEOspecialist, and industry events branded SEOday, Local Search Day, and Conversion Day, suggesting a role in shaping regional conversation around SEO and conversion practices. The site also references Success Stories, Papers, and Reviews as part of how it documents and communicates its work, though specific client names or outcomes are not detailed. Overall, the agency positions its offering around the intersection of search engine optimization, paid and programmatic strategy, content marketing, and ecommerce marketing, aimed at improving both acquisition and measurable digital results for the brands it serves.