Quadd

Based in Sheffield, England, Quadd is a small online marketing company specialising in pay-per-click advertising and search engine optimisation. The team is compact, positioned as a group of experienced internet advertising specialists rather than generalists, and the company works with clients seeking search visibility and paid campaign management rather than broad brand or creative services. Quadd's core offering centres on Adwords management, covering campaign set-up, maintenance and ongoing optimisation, with attention to avoiding wasted spend and tracking the right metrics; the company has stated it is AdWords-certified and has offered a £50 voucher toward new campaigns. Its SEO work is aimed primarily at improving natural Google listings, on the basis that a strong Google ranking tends to carry over to Bing and Yahoo results. Additional services include email marketing, built around growing and maintaining a mailing list to increase customer lifetime value, along with content marketing, article and news writing, and online PR consultancy. Web design is offered on a basic level using WordPress, chosen for its low cost and simplicity while still allowing more advanced functionality. Services are delivered from the company's Sheffield office, with enquiries handled by phone or email.