Qualify LLC

Based in Ashburn, Virginia, Qualify LLC is a small digital advertising agency run by founder Scott Feder, who works directly with clients rather than delegating to account staff. The agency serves a range of local and regional businesses across industries including home improvement, home services, real estate, health and beauty, pet services, professional services, insurance, travel and hospitality, automotive, advertising and media, non-profits, and manufacturing. Its focus is on helping businesses gain visibility across search, mobile, computer, and connected TV screens. Services include WordPress website design, local SEO, and programmatic digital advertising, including connected TV (CTV) advertising placed on streaming platforms. The agency uses search retargeting to reach people already searching for a product or service, following them across devices — phones, computers, tablets, and connected TVs — through the buying process. Its digital advertising work relies on hyperlocal precision targeting powered by Simpli.fi ad technology, aiming to qualify audiences so ad spend is directed toward more relevant prospects. The agency also outlines a structured planning approach, referred to as a "Digital Blueprint," for building marketing plans, and a defined process called "The Playbook" for how campaigns are built and executed. It also offers agency partnership arrangements to support other agencies' client needs. Founder Scott Feder has a background spanning more than 30 years in advertising, including prior corporate marketing and directorial experience before founding the agency.