R&A Marketing

Since 1984, R&A Marketing has worked exclusively with furniture and mattress retailers, based in Columbus, Ohio. The agency's client roster includes home furnishings stores such as Montgomery's, Suburban Furniture & Mattress, Miller Waldrop, Michael Alan, Swann's, Critelli Furniture Stores, and Stacy Furniture & Design, reflecting a focus on independent and regional retailers in this single vertical rather than a broad cross-industry client base. The team size is small, between one and ten people, which supports a model built around dedicated points of contact for each retail partner. Services are organized into three areas: web, marketing and media, and design. The web offering covers custom website builds, product data management, online selling tools, third-party integrations, hosting and security, and SEO-oriented site design intended to improve search visibility for retail pages. The marketing and media service includes a dedicated marketing team handling campaign coordination, strategic planning, media planning and buying without media commissions, and audit work, alongside creative, social, and email components bundled into the same program. The design service assigns projects to designers who work specifically within the furniture industry, producing logos, marketing materials, and advertisements aimed at differentiating retailers' branding in a competitive local and regional market.