Radon Media

Based in Pune, India, Radon Media is a small performance marketing team working with businesses across several countries, according to its own materials which cite engagements spanning seven countries. Its client base includes companies in sectors such as solar energy, sports retail, analytics/testing, automotive technology, real estate construction and aesthetics, as reflected in the case studies referenced on its site (Agni Solar, Sport My Look, Testo India, TomTom, Cognex India, Rohan Builders, Define Aesthetics). The agency's service range covers web analytics (analytics audits, tag management, marketing attribution, integration with Google Analytics and Google Tag Manager), app analytics (app tag management, Firebase analytics, engagement and retention optimization), and digital marketing including paid search advertising, display advertising, remarketing, programmatic and social advertising, and organic services such as local SEO, ecommerce SEO, Google penalty recovery and voice search optimization. Conversion-related work includes landing page optimization, conversion rate optimization and customer lifetime value analysis. The agency describes its working process in four stages: an inputs phase involving customer segmentation and analysis of the client's existing activities; a discovery phase focused on understanding the industry, brand positioning and audience segmentation; a strategic planning phase building audience profiles and engagement plans; and a launch phase where campaigns are executed, tracked and measured, with resulting data feeding back into ongoing consulting for campaign improvement.