Rapier

Based at Aviation House on Kingsway in London, Rapier works with CxOs, CRM, Martech and Data & Analytics teams looking to make better use of first-party customer data. The agency positions itself around a Customer Growth Platform designed to turn fragmented customer interactions into a coherent picture of the relationship between a brand and its customers, with a stated focus on identifying value exchange and the interactions that matter most to growth. Its listed service range extends beyond analytics into search engine optimization, advertising, branding, content marketing and web design, indicating a broader marketing offering alongside the data-led work described on its site. The core method described is a proprietary historic data time-slicing approach, used to connect individual customer interactions over time into a unified view of each customer relationship. This insight is linked to defined commercial use cases rather than treated as a standalone analytics exercise. For data and analytics teams, Rapier provides Power BI interfaces and a Customer Sandbox environment where users can explore insights and build further models. It also integrates its APIs into clients' activation systems, allowing customer growth insights generated by the platform to feed directly into existing marketing and operational infrastructure. The team size falls between 11 and 50 people, and the agency is structured to support strategic decision-making across CRM, Martech and analytics functions rather than delivering isolated campaign work.