RAW Marketing - Australia

Based in Fortitude Valley, Queensland, RAW Marketing is a full-service marketing agency built around B2B demand generation for the technology sector. Its client base spans technology vendors, IT resellers, channel partners and broader B2B organisations across Australia and New Zealand, with a particular focus on companies that operate through channel relationships and need support managing multiple vendor partnerships alongside their own marketing execution. The agency positions itself as an extension of an in-house marketing team, working across strategic planning and hands-on delivery. Services cover marketing strategy, channel program management, lead generation, event management, digital marketing and graphic design, alongside the declared specialisms of SEO, content marketing, direct marketing, social media marketing, pay-per-click and logo design. Work with technology vendors centres on developing business opportunities and demonstrating product value in ways that support real transformation outcomes, while engagement with IT resellers focuses on managing vendor relationships, planning and reporting to capture available marketing resources in the channel. For channel partners, the agency describes acting as a conduit between brand strategy and partner or end-user demand, handling go-to-market execution end-to-end. Across all client types, the stated aim is integrated marketing campaigns that generate quality leads and contribute to pipeline growth, rather than isolated or one-off marketing activities.