Recruitment Traffic

Based in Northampton, England, Recruitment Traffic is a small team (1-10 staff) trading as Situnario Ltd, founded in 2007, that works exclusively with recruitment businesses. Rather than serving clients across multiple industries, the agency focuses solely on helping recruiters attract clients and candidates online, positioning itself around the specific challenges of the recruitment sector rather than general digital marketing. The agency's offering centres on two core services: Search Engine Optimisation and Google Search Advertising (PPC, referred to as Adwords management). SEO is presented as the option for longer-term, higher-volume results at a lower ongoing cost, while Adwords campaigns are used for instant, highly targeted results tied to specific goals such as client leads or candidate attraction. For many recruitment businesses, the agency recommends combining both channels, with the mix determined by budget, urgency and whether the goal is client or candidate generation. Recruitment Traffic describes its approach as an "all-inclusive" service, meaning website changes and related work needed to support campaigns are included rather than billed separately. Engagement typically begins with a consultation to establish a recruitment business's specific aims before recommending an SEO, PPC or combined approach.