Red Blue Blur Ideas

Founded in 2011 and based in Dome Tower, JLT, Dubai, with additional branches in Hong Kong and London, Red Blue Blur Ideas positions itself as a human-centred digital experience consultancy rather than a conventional agency. The team, sized between one and ten, describes itself as the region's first and longest-running independent digital experience consultancy in the Middle East, and has worked with regional and international clients including TECOM Group, a UAE government portal, and Qatar Airways, spanning customer experience, UX and content-related projects. Services described on the site include Search Engine Optimization covering App Store/Play Store ranking, search experience work and SEO audits, alongside Content & SEO Consultancy focused on content optimisation, content strategy, SEO writing and tone of voice. Other offerings include Service Design and CX/HX Consultancy, Experience Design (UX & UI), User Research Studies and UX Audits (benchmarking, ethnography, focus groups, heuristic audits), Digital Analytics & Consultancy (analytics audits, dashboarding, data analysis, Google Tag Management), Usability/UX Lab Setup Consultancy, and Ecommerce & Conversion optimisation through conversion funnel and CRO data audits. The agency also operates a Usability Lab, established in 2011, offering user testing, eye tracking, remote user testing and lab rental services, along with an X-Lab function for testing and an RBBi Campus for learning-related activities. Its published insights cover topics such as international SEO strategy and UX process approaches.