Red Deluxe

Operating from downtown Memphis, Tennessee, Red Deluxe is a small team of strategists and creatives that works with corporate and non-profit organizations across a range of sectors. Its client roster spans health care, cultural institutions, sports organizations, and cause-related groups, reflecting a practice built for both national and regional organizations rather than any single industry niche. The agency positions itself as a brand advisor as much as an advertising shop, engaging with clients who want to examine how differentiated and relevant their brand is in the minds of key audiences rather than only executing day-to-day tactics. Services described include brand consulting grounded in quantitative and qualitative research into key constituencies, followed by collaborative planning sessions aimed at establishing a sharp brand platform. This feeds into allocation and media strategy work covering budget planning, media planning, and tactic prioritization. On the execution side, Red Deluxe lists campaign development, brand systems and guidelines, identity development, collateral development, mobile app development, digital advertising, microsite and interactive programs, public service announcement development and distribution, consumer and donor research, social media presence and programs, and web presence. The agency also offers naming, marketing literature and support, and media strategy and placement, framing its overall approach as moving clients from strategic groundwork through to polished creative execution.