Reds Media

Based in Dover, New Hampshire, this digital marketing company focuses specifically on home service businesses, including plumbing and HVAC, roofing, construction, and electrical contractors. Its work centers on helping these companies grow within their local service areas, with a small team of one to ten people handling strategy, execution, and optimization for clients who prefer to focus on running their businesses rather than managing marketing themselves. Services described include website design and development, using a growth-driven design approach with service-area-targeted landing pages, along with ongoing website management to keep content, promotions, and business information current. SEO work is aimed at improving visibility on Google and other search engines for targeted trade categories and service areas, supported by content creation intended to reinforce industry positioning. Additional offerings cover online advertising, including pay-per-click and social media advertising for time-bound customer acquisition campaigns, as well as reputation management to build online reviews and listings on directories such as Angie's List and Yelp. For at least one HVAC contractor client, the agency describes combining several of these tactics — HubSpot CRM integration, Google My Business management, directories and citations, PPC and Google Guarantee advertising — with monthly analytics reporting and strategy meetings to track results such as impressions, clicks, calls, and form submissions on a rolling basis.