Reputation.ca Ltd

Based in Toronto, Reputation.ca has worked in online reputation management since 2011, serving both businesses and individuals looking to control how they appear in search results and, more recently, in AI-generated summaries. The agency's client base spans companies managing brand-level review and search visibility issues as well as individuals seeking to remove personal information or repair damaged personal brands. Its team is small, in the 1-10 range, combining in-house SEO specialists and writers with proprietary content-removal and suppression techniques. Declared services centre on SEO and public relations, applied through a set of specific offerings: content removal (targeting news articles, court filings, gossip-site posts, social media content, reviews, photos, consumer complaints and private information), content generation and suppression to push unwanted material off first-page results, and content monitoring. Reviews are handled through a managed service that monitors new reviews, challenges those deemed eligible for removal, writes responses, encourages satisfied customers to leave feedback, and tracks results via a dashboard called RepuSure. A more recent offering addresses AI-generated answers from tools such as ChatGPT, Perplexity and Google's AI Overview, combining suppression of negative or outdated source material with creation of content formatted to be picked up by AI models, followed by testing and refinement of resulting summaries. Additional listed services include Wikipedia page edits, social media management and personal branding work such as LinkedIn profile improvements.