RnD Marketing

Founded and run by two individuals with backgrounds in growth marketing, this Tel Aviv-Yafo agency built its practice on work with iGaming projects before expanding into SaaS, covering both B2C and B2B clients. The team positions itself as a bridge between development and marketing, drawing on prior experience working directly with developers. Team size remains small, at ten people or fewer, and the agency describes itself as a performance marketing consultancy rather than a broad-service shop. Core offerings include SEO with a stated emphasis on technical SEO, PPC built on keyword research aimed at user intent and conversion rate, and affiliate marketing, which the agency describes as an original area of focus alongside SEO, covering program setup from scratch or ongoing management. Content services are handled by a supervised team of writers producing product pages, blog posts and email content, while social media work spans researched organic content and targeted paid campaigns. The agency also lists technical SEO, online reputation management, generative engine optimization, and PR & communications as service lines. Its stated process runs through five steps: research (product, keyword, competitor and audience analysis), strategy tailored to budget and KPIs, technical setup (tracking, campaigns, social profiles), execution, and ongoing optimization covering CRO, targeting, metadata, content and bidding based on analyzed results.