ROAST

Based in London's Frith Street, ROAST is a mid-sized marketing agency with additional offices in Cape Town, New York and a planned presence in Dubai, giving it reach across the UK, South Africa, the US and, prospectively, the UAE. The team spans 11-50 people and covers work across strategy, organic performance, paid media, data and technology, and web development and design, positioning it for clients needing coordinated multi-channel marketing rather than a single discipline. The agency's service list is broad and specific: on the organic side it offers technical SEO, SEO content services, App Store Optimisation (ASO), Generative Engine Optimisation (GEO) and Digital PR. Its paid media offering covers Paid Search (PPC), Paid Social, Display & Programmatic, Audio, Out-of-Home and TV, supported by media strategy, media planning and influencer marketing under a broader strategy practice. A data and technology arm handles analytics and measurement alongside work with Alexa Smart Properties. Web development and design services include UX design, conversion rate optimisation (CRO) and digital creative design, and the agency also lists B2B marketing as a distinct area of work. Alongside client services, ROAST runs an internal research function called ROAST Labs and an in-house training initiative, ROAST Academy, reflecting an operating model that pairs applied campaign delivery with ongoing internal research and staff development.