Roberts Digital

Based in Bellbowrie, Australia, Roberts Digital works specifically with schools and education providers across Australia and New Zealand, including independent and Catholic schools, Early Learning Centres, higher education institutions and specialist colleges. Rather than serving general commercial clients, the agency has built its offering around the enrolment goals of education providers, positioning itself as a specialist within a single sector rather than a generalist marketing firm. The team has spent a decade focused on this niche, aiming to understand what prompts families to enquire and ultimately enrol. Services span strategy and consulting, paid advertising, organic channels and creative production, all managed in-house from brief through to execution. Paid media covers Google and YouTube Ads alongside social media advertising on Facebook, TikTok and Instagram, paired with social media management. Website design and SEO are aimed at helping schools appear in searches from families across different states and territories. Additional services include email and CRM marketing, media buying, digital billboards, virtual events, marketing dashboards, graphic design, and branding and strategy work. Photography and videography are offered to support campaign creative, capturing school environments for use across advertising and web content. The agency also produces educational resources for marketers, including a schools marketing toolkit, guides on measuring marketing effectiveness and growing enrolments, and a monthly training programme, alongside a Facebook group for marketing community discussion.