Roi Design Group

Based in Nashville, Tennessee, Roi Design Group is a small team of one to ten people offering search engine optimization, branding, social media marketing, web design, e-commerce development, and web development. The agency's published work points to clients in the streetwear and music space, where branding and online retail needs intersect, though the site itself gives little detail beyond one documented project. That project, for the streetwear label BC Bullyz, illustrates the agency's working method: building a full brand identity, including logo and merchandise graphics, and then constructing a custom WordPress site with WooCommerce to power the online store. The site was built to serve two functions at once — a storefront for apparel sales and a media hub where the brand's affiliated music collective could showcase releases and press coverage. Tools used in the build included WordPress, WooCommerce, Photoshop, and Adobe Illustrator, covering both the visual design and merchandise graphics as well as the technical e-commerce setup. This combination of brand identity work and functional online store development reflects the agency's approach of pairing design output with a working commercial site rather than treating the two as separate deliverables.