ROI Escalator

Founded in 2015 and based in Be'er Sheva, Israel, ROI Escalator is a small digital marketing team of 1-10 people that works with an international client base concentrated in North America and the UK. The agency states that clients are each assigned a dedicated client success manager, and it positions itself as a Tier 1 Google Partner, indicating early access to Google beta features and data. Its work spans e-commerce retailers, lead-generation businesses, and brands seeking growth through paid advertising channels. Services center on Google Advertising across the Search Network, Display Network, Shopping Network, plus Local Advertising, Lead Generation, and Video Advertising management. On the social side, the agency runs Facebook and Instagram advertising campaigns, describing an approach that combines storytelling and branding elements with conversion-focused tactics. For online retailers, it offers eCommerce Marketing through both Facebook and Google channels, alongside Conversion Rate Optimization and eCommerce Website Development. Case studies describe specific methods such as competitor analysis of Google AdWords campaigns, keyword analysis used as a basis for PPC strategy, and A/B testing of landing pages to improve conversion rates and reduce cost per lead. The agency also lists Branding and Marketing Strategy among its declared services, framing its overall approach as results-driven marketing aimed at increasing sales while managing acquisition costs for its clients.