Roicool

Based in Sarıyer, Turkey, Roicool is a digital marketing agency founded in 2025 that works with brands across sectors including SaaS, hotels, and health. The agency positions itself as a strategy partner rather than a pure advertising vendor, focusing on how a brand is perceived and positioned across digital channels. It is led by Mahmud Filoğlu and Zehra Adaş, and operates as a small team offering services in Turkish and English. Roicool's work centers on an omnichannel approach that combines organic search (SEO), paid advertising (PPC), and social media to maintain a consistent presence across digital touchpoints. Declared services include Search Engine Optimization, Performance Marketing, Web Design, Conversion Optimization, Google advertising management, landing page optimization, and lead generation, alongside newer approaches such as Answer Engine Optimization (AEO). Web design work is built on Webflow, with sites developed to align with AEO strategy and support conversion-focused landing pages used in ad campaigns. The agency holds partner status with Google, Meta, and Webflow, which it applies to advertising budget management on Google Ads, targeted campaign delivery on Facebook and Instagram, and technical site builds on the Webflow platform. Additional resources referenced on its site include case studies, industry articles, podcasts, e-books, and a marketing glossary.