Romain Marketing

Founded in 2013 by Andy Romain, Romain Marketing is a small consultancy based in Toronto that focuses specifically on B2B SaaS companies, working with well-funded startups and enterprise SaaS teams across North America and globally. With a team of 1-10, the practice centers on organic search as a lead generation channel, drawing on Romain's prior in-house SEO experience at companies including Intuit, AfterShip and Tier1 Financial Solutions. The approach is described as hands-on and tailored to each client rather than based on standardized audits, with direct involvement from founders, CMOs and product teams. The declared service list covers Search Engine Optimization, Content Marketing, Conversion Optimization, Digital Strategy and Pay Per Click, delivered through a stated five-stage framework. Work begins with research into goals, keyword research, competitive analysis and strategy formation, followed by a technical audit covering crawlability, indexation and accessibility. The optimization stage includes programmatic SEO, content creation and optimization, and local and international SEO. Amplification involves backlink outreach, domain authority building and attention to AI-driven visibility. The final stage, iteration, relies on analytics, forecasting and reporting using GA4, Google Search Console and Looker Studio. Case examples referenced on the site include organic traffic and lead generation growth for a company called HeyMilo, enterprise lead increases for AfterShip, and enterprise lead and projected revenue gains for Tier1 Financial Solutions, along with traffic growth and a top ranking result cited for a client referred to as CCC.