Roop & Co.

Based in Cleveland, Ohio, Roopco is a strategic communications agency working with B2B businesses, including industrial manufacturers, private equity firms, professional services firms, and public companies. Clients range from global, publicly traded corporations to local startups, and the agency positions itself as an extension of a client's marketing team rather than a purely external vendor. The team, sized between one and ten people, focuses on content marketing and graphic design as core disciplines supporting broader communications goals. The agency's service areas include strategy, branding, content, digital, internal communications, investor relations, and media relations. Its content work follows a create-distribute-measure process: developing material that resonates with a target audience, distributing it across digital and traditional channels, and evaluating its impact against business objectives. Branding work centers on translating an organization's mission into a consistent story carried across marketing materials. Media relations efforts involve developing and executing plans to place clients in news coverage that supports specific business objectives, while investor relations services focus on transparent communication with shareholders. Digital marketing tactics are used to reach audiences online. Documented project work includes a communications program combining a content audit, newsletter redesign, collateral, website content, social media, media outreach and digital advertising for a motion control company; an internal newsletter redesign intended to unify a globally distributed workforce; and messaging developed to communicate a private equity transaction to stakeholders within a compressed timeframe.