Rowan Collins

Based in Buckhurst Hill, England, Rowan Collins operates as an independent SEO consultant rather than a managed agency, working under the name Rowan Collins with a team of one. The consultancy serves a range of organisations from small businesses to multi-billion-pound enterprises, and its client testimonials reference work across B2B tech, media and publishing, and retail and manufacturing sectors. The consultant's background spans in-house roles, small agency work, and large agency experience, including a position as Head of Technical SEO and later Head of SEO and UX for an international blinds and curtains manufacturer, before moving into independent consulting. The service model centres on third-party guidance rather than hands-on managed SEO delivery, positioned as a fractional Head of SEO function for client teams. Core areas covered include keywords, technical SEO, content SEO, links, and UX, described as the building blocks of any retainer, with an emphasis on low-cost heuristic models as a point of methodological difference. Specific offerings include training for teams with varying levels of SEO knowledge across strategy, technical, content, and vendor selection topics, as well as support with creating requests for proposal, evaluating existing vendors, or providing a second opinion on vendor choice. Consultations are treated as confidential, which is why client names are not published on the website; testimonials are attributed only by industry sector. Referenced client work includes technical and content recommendations, ecommerce website migration handling, technical health improvements, and content and tool development aimed at attracting backlinks.