RSM Marketing

Based in Lenexa, Kansas, with an additional presence in Wichita, RSM Marketing works exclusively with contractors and construction-related businesses, serving residential and commercial firms since 2010. The agency describes itself as focused on growing small to mid-sized construction companies, from residential outfits looking to keep their fleets booked to commercial general contractors that need to showcase large, complex projects to decision-makers such as project owners, developers, and facility managers. Trade sectors named include general contracting, remodeling, HVAC, insulation, roofing, electrical, plumbing, painting, flooring, and concrete. Services span SEO, PPC advertising, website design, social media management, email marketing, content marketing, reputation management, video marketing, and analytics and reporting, with offerings tailored by trade. For commercial contractors specifically, RSM builds websites intended to function as digital portfolios, emphasizing case studies, project galleries, safety records, and leadership biographies to establish B2B credibility. Its commercial SEO work targets high-value, intent-driven searches and structures content to answer complex buyer questions, with the stated aim of appearing in AI-generated search summaries. Content services also include B2B blog writing and materials such as leave-behinds for sales use. The agency states it reviews performance data with clients directly rather than issuing standalone reports, aiming to explain what metrics mean for business decisions. Additional support mentioned includes assistance with hiring and recruitment for contracting firms.