Rule of Design

Based in Neenah, Wisconsin, this small team works exclusively with car wash operators, ranging from single-site businesses to multi-location brands. Rather than offering generic marketing services, the agency has built its offering around the specific operational and branding needs of the car wash industry, packaging its work into a set of named tools referred to as "Labs." The core offering is Web.Lab, a cloud-based website platform built for car wash businesses that includes online booking, ecommerce for membership sales, blogs, and SEO structure, with clients given full backend access to update sites themselves or have the agency manage them. Co.Lab covers social media marketing, handling planning, scheduling, and performance tracking for carwash-specific messaging as businesses add locations. Design.Lab produces graphic design and branding work, including logo packages, brand systems, signage, equipment graphics, and digital ads, delivered in file formats used by industry manufacturers. Data.Lab addresses SEO and analytics, offering reporting on a client's own site or competitors, along with reviews of existing digital assets and guidance on organizing them. Services are offered individually or as bundled packages across three website tiers (Splash, Tunnel, Unlimited), and prospective clients can request a demo or book a consultation to discuss site and marketing needs before selecting a plan.