Salesoptima Digital

Based in Chicago, SalesOptima Digital works specifically with franchise businesses and multi-location brands looking to attract customers within their local markets. The agency has worked with franchise owners for 15 years, describing its focus as ensuring digital campaigns target consumers within a franchise's specific service area rather than spending budget on audiences outside it. It states it has managed over $250 million in ad spend and worked with 75 businesses to date. The agency's core service is search engine optimization, delivered alongside a wider set of franchise-oriented marketing offerings: social media advertising for franchise brands, Google Local Service Ads management, programmatic advertising, marketing automation, and data analytics and marketing insights. It also offers local listings management aimed at keeping multi-location business information consistent and locally relevant, plus search engine marketing and broader digital marketing strategy work. According to the site, engagements typically involve developing a marketing strategy, implementing campaigns, and applying ongoing optimization based on performance data. The stated aim across these services is to help franchise and multi-location businesses acquire and engage customers within their specific geographic markets rather than pursuing broader, non-localized campaigns.