Salt & Fuessel

Based in South Yarra, Salt & Fuessel is a small digital agency, founded in 2013, working with brands across Australia including sectors such as education and insurance. Its team is described as multi-disciplined, with staff covering search, paid media, social and web development, and it positions itself around measurable, ROI-focused digital marketing for franchise-style and locally targeted campaigns as well as broader national efforts. The agency's declared services span Search Engine Optimisation, including GEO/AEO (generative and answer engine optimisation) and AI SEO, alongside SEM through Google Ads, organic social media management across Facebook, Instagram, LinkedIn and TikTok, and email marketing for targeted promotions. On the web side, it offers website design, user research and testing, and website development, including A/B testing intended to identify underperforming elements and improve conversion rates. Work is described as tailored rather than templated, with campaigns built around a client's brand and either a local or wider geographic focus depending on objectives. A case study referenced on the site describes work for Leo Cussen, involving SEO, SEM, social media and website development to support enrolments in Practical Legal Training courses. The agency also references a partnership with Testmate as part of its service delivery.