Salt Web Designer

Salt Web Designer operates out of New York and works with local service businesses such as roofing, plumbing, HVAC, dental, veterinary, electrical, cleaning, landscaping, and pest control companies. It is a small operation, with a team of 1-10 people, and clients work directly with the designer throughout the project rather than through account managers or multiple departments. The stated aim is to help these businesses generate more calls, bookings, and qualified leads through their websites, addressing common issues such as unclear messaging, missing calls to action, outdated design, and poor mobile experience. The core service is custom WordPress website design, built with a strategic approach that prioritizes message, customer journey, and calls to action before visual design work begins. Additional services include landing page creation aimed at driving calls and bookings, and ongoing website maintenance to keep sites fast, updated, and functioning. The process follows four steps: a website audit to identify conversion barriers, strategy and wireframing to plan a structure that guides visitor action, design and build focused on clarity and conversion, and a launch and optimization phase to improve results over time. Declared services also include SEO, web development, UX/UI design, and graphic design, applied within this framework of conversion-focused, mobile-responsive websites tailored to the buying decisions and questions of local service business customers.