Sam

Sam DMC is an independent consulting practice based in Pune, India, working remotely with B2B SaaS and technology scale-ups worldwide. Rather than operating as a traditional agency with multiple staff levels, the practice is run by a single principal consultant with over fifteen years of experience in B2B performance marketing, positioning itself as an alternative to agencies that delegate client accounts to junior staff. The work centers on paid media and go-to-market analytics, covering campaign architecture across LinkedIn Ads and Google Ads alongside server-side tracking infrastructure. A stated foundational principle is that clean conversion tracking and tight attribution are established before ad spend is scaled. Engagements begin with a direct strategy call and audit of a prospective client's paid media and tracking setup, with all campaign structuring, conversion trigger configuration, and bid adjustments handled personally by the consultant rather than passed to account executives. Reporting is oriented toward sales-qualified leads, pipeline creation, and revenue velocity rather than click volume or impression counts, reflecting a focus on closed-won ARR as the measure of success. The declared service set spans SEO, PPC, social media marketing, and web development, though the described methodology concentrates specifically on paid acquisition and tracking work for venture-backed SaaS companies.