Sapid Agency

Sapid Agency is a founder-led digital marketing agency based in New York, New York, run by strategist Michael Emery, who has worked in digital marketing since 2006 and founded the agency in 2019. It operates with a small team of six specialists supported by an AI agent crew, with Emery directing strategy on every engagement rather than delegating to account managers. The agency works across industries including B2B SaaS, AI and technology, financial services, professional services, crypto and Web3, online education, renewable energy, manufacturing, and commercial real estate, tailoring its approach to how buyers in each category search. Services center on what Sapid calls the Visibility Trinity, a single site architecture built to address three forms of search at once: traditional SEO, AEO (answer engine optimization for voice search and featured snippets), and GSO (generative search optimization aimed at getting cited by AI assistants). Additional specialized offerings include local SEO, e-commerce SEO, SEO content, and technical SEO. The broader process also covers brand foundation work, market research, and AI-oriented web design. The agency states it avoids fixed contracts, unverifiable guarantees, and bulk link-building packages, instead providing a documented plan and monthly progress reporting based on the client's own data. Additional listed services include branding, content marketing, and social media marketing.