Sarah McKenzie Copywriting & Web Design

Operating out of the Hamilton–Toronto area, this is a solo freelance copywriting practice run by Sarah McKenzie, serving businesses that need website and blog content built around search visibility. With 15 years of experience cited on the site, the practice positions itself for clients across a range of industries who need their web copy to perform in organic search rather than simply read well. The core offerings are SEO website content and SEO blog writing, described as 100% original and tailored to search intent, along with a "human-guided AI copywriting" service that combines AI-assisted drafting with manual editing to keep content on-brand and budget-friendly. Work is explicitly optimized not just for traditional SEO but also for AEO (answer engine optimization) and GEO (generative engine optimization), meaning content is written with an eye toward voice search and AI-driven search results as well as Google. Additional listed services include SEO website design, retainer packages, newsletter writing and formatting, communications plans, content strategy and keyword research, social media content, article writing, editing and proofreading, press release writing, manual writing and editing, case studies, and Google Ads copy. Free consultations are offered as an entry point for new client engagements, and the site presents portfolio examples and results as evidence of past work.