Savory PR

Founded by Samantha Savory in 2012, Savory PR is a public relations and digital marketing agency headquartered in Brickell, Miami, with additional presence in New York City, and further reach noted in Los Angeles and Atlanta. The agency was launched with a single South Florida technology client and has since built a roster spanning technology, financial, culinary, lifestyle, entertainment, fashion, beauty and wellness sectors. Samantha Savory, who holds a public relations and writing degree from Florida A&M University and previously worked in corporate financial PR, leads the firm alongside a small team of designers, branding specialists, website developers and junior publicists. The agency's stated approach centers on building customized PR programs tailored to each client's brand voice, goals and audience rather than applying a standard template. Its work includes strategic storytelling and messaging, identifying narratives intended to resonate with target audiences and placing them across digital, print, TV and radio outlets. Media relations form a core function, with the firm citing regular engagement with journalists, editors and producers to secure earned media placements, alongside tracking of placement reach and impact. Beyond public relations, Savory PR lists a broader set of services including search engine optimization, content writing, content marketing, email marketing, branding, graphic design and pay-per-click advertising. The team size is described as small, between one and ten people, supporting clients across entertainment, real estate, financial, technology, fashion, beauty, lifestyle and wellness industries.