Scalix Lab

Based in Madrid, Scalix Lab is a small digital marketing team (1-10 people) founded in 2020, working with businesses across sectors such as technology, fashion retail, legal services, food, automotive and health, based on the client names referenced on its site. The agency positions itself as a growth partner rather than a conventional service provider, focusing on building predictable customer-acquisition systems for companies looking to scale their online presence. The declared service lines cover SEO, ecommerce marketing, pay-per-click and web design, delivered through a five-phase process the agency calls the "SCALIX Method": diagnosis (a full audit of the client's digital presence, competitors and market), strategy (a tailored plan with defined KPIs and a delivery calendar), execution (implementation of SEO, PPC, CRO or web development work), optimization (continuous measurement and data-led adjustments), and scaling once a working approach is identified. Within SEO, work is split into on-page, off-page, local and international SEO, along with technical work, content and link building. Paid media covers Google Ads, Meta Ads, TikTok Ads and Performance Max campaigns. Web design and development work spans UX/UI, ecommerce builds, and sites on WordPress and Shopify, with an emphasis on load speed and conversion-oriented layouts. The agency also lists CRO and analytics services, including A/B testing, heatmaps, funnel analysis and reporting dashboards, plus marketing automation covering email marketing, lead nurturing, workflows and CRM setup, and separate digital consultancy including SEO and PPC audits and growth roadmaps.