Scrappy Marketing

Based in Fort Collins, Colorado, Scrappy Marketing works with startups and small businesses looking for marketing support without large advertising budgets. Founded in 2023, the agency is a small team built around the idea of achieving results through creativity and focused strategy rather than heavy ad spend. Its stated approach centers on identifying which issues in a marketing or SEO audit will produce quick, meaningful wins, helping clients prioritize effort and budget instead of chasing every possible fix. Services offered include Search Engine Optimization, Marketing Strategy, Branding, Digital Strategy, Fractional CMO Services, and Social Media Marketing, along with local marketing services, review automation, and marketing consulting. The Fractional CMO offering allows early-stage companies to access senior marketing leadership without a full-time hire, drawing on the founder's background as both an agency creative and a tech company CMO with over 25 years of marketing experience. Work typically begins with a free consultation, during which the agency reviews a business's current marketing position and audit findings to determine where limited resources can have the most impact. The overall method described emphasizes practical, insight-driven decisions—separating signal from noise in SEO and marketing data—rather than broad, resource-intensive campaigns, positioning the agency as a resource for smaller organizations that need targeted, cost-conscious marketing support.