Scratch

Based in Toronto, Scratch is an independent agency built around brand storytelling, combining creative, strategic and technological disciplines under one roof. The team, sized between 11 and 50 people, works with clients across B2C, B2B and B2B2C sectors, taking on branding, campaign and content projects that clients cannot resource internally. The agency positions itself as a partner rather than a vendor, aiming to align creative output with audience-specific strategy and the technical infrastructure needed to support it. Service-wise, Scratch covers branding and design, website development, content creation, SEO strategy and tactics, digital marketing, paid media, and social media and PR. It also lists digital accessibility work aligned with AODA and WCAG 2.1 AA standards, reflecting a compliance-aware approach to web development. Its stated methodology rests on three connected pillars: creativity (brand design, websites, content and campaigns), strategy (ensuring campaigns and content connect with the intended audiences), and technology (data, channel and platform selection, and AI-assisted tools) working together rather than in isolation. Search engine optimization and conversion optimization sit alongside broader digital strategy and social media marketing as declared service lines, positioning the agency to handle both the creative and technical sides of a client's digital presence within a single engagement.