Screaming Frog

Founded in 2010 and based in Henley-on-Thames, Oxfordshire, Screaming Frog is a UK search marketing agency that works with companies worldwide across all industries and sizes. It also collaborates with clients' internal teams and their other external agencies, positioning itself as a partner within a broader marketing setup rather than an isolated supplier. The agency states that campaigns are built around each business's specific requirements rather than following a fixed model, and emphasises long-term client relationships built on communication and shared goals. Its declared service range covers search engine optimisation, AI search optimisation, technical SEO, pay-per-click management, paid social media, content marketing, digital copywriting, digital PR, reactive PR, link building, Google Analytics consultancy and Google Ads audits. Screaming Frog also develops its own proprietary in-house tools, including the SEO Spider and Log File Analyser software, which it makes available with user guides, tutorials, FAQs and support and training resources, alongside its client services. The agency describes using this in-house tooling to support its optimisation and recommendation work, and frames its approach around empowering clients to understand the reasoning behind campaign decisions so that results can be sustained over time.