Search Appeal

Based in West Palm Beach, Florida, Search Appeal is a small team, formerly known as Bazooka Digital, focused specifically on WordPress websites. It works with small and independently owned businesses, including local service providers such as law firms, insurance agents, and nutrition and dog-training businesses, helping them improve visibility in search results and rebuild outdated or underperforming sites. The agency's process is organized around three connected steps. It begins with a technical SEO audit of an existing WordPress site to identify weaknesses and opportunities. From there, it moves into the optimization phase, resolving technical issues uncovered in the audit and applying changes intended to improve rankings for relevant search terms. Where a new site is needed, Search Appeal designs and builds WordPress websites intended to be both creatively distinct and technically structured for organic search performance from launch. Alongside these core offerings, the site references local optimization work for businesses targeting geographic search results, and offers case studies specific to WordPress SEO projects. Engagements typically start with an initial conversation in which the business identifies whether it needs an audit, ongoing optimization, or a new or redesigned website, with the agency then guiding the process from that starting point through implementation.