Search Engine People

Founded in 2001 and based in the Greater Toronto Area, Search Engine People (SEP) works with businesses across Canada and North America seeking to grow organic and paid search performance. With a team of 11-50 people, the agency positions itself as a full-service digital marketing partner, serving clients who need measurable improvements in search visibility, lead generation, conversions and sales rather than single-channel campaigns. SEP's service list covers search engine optimization, pay-per-click and SEM management, link building, and conversion-focused work such as A/B testing. Beyond core search services, the agency offers web design and creative, content creation, social media marketing, video and programmatic advertising, and data analysis aimed at optimizing return on investment. It also provides HubSpot implementation services for clients managing customer platforms, and has extended its offering into AI-related search work, including answer engine optimization, generative engine optimization, optimization for Google's AI Overviews, and visibility work tailored to AI systems such as ChatGPT, Gemini and Perplexity. The agency supplements its service delivery with resources including a blog, case studies, and free tools for testing search and AI visibility, reflecting an approach that combines traditional SEO and PPC management with newer AI-search-focused optimization methods.