Search Logistics

Based in London, this agency operates under the name of Matthew Woodward and focuses exclusively on search engine optimization, with a small team handling client work. Its published material centres on organic search performance, covering areas such as keyword research, content creation, on-page optimisation, link building, and recovery from search penalties and algorithm updates. The site includes case studies describing traffic and revenue growth for client websites, including ecommerce projects, alongside a substantial library of guides and tools aimed at practitioners and business owners seeking to improve search visibility. The services described extend beyond traditional SEO into emerging areas of AI-driven search, including optimisation for Google's AI Overviews, tracking AI citations, and building brand signals intended to perform well in AI search results. Specific methods referenced include intelligent keyword research using categorised keyword types, SEO copywriting techniques, FAQ schema implementation to increase search visibility, technical fixes such as improving Core Web Vitals and website speed, and a range of link building strategies including the creation of linkable assets and outreach for editorial and testimonial links. The agency also addresses penalty recovery, offering guidance and checklists for diagnosing traffic drops, recovering from Google penalties, and navigating page experience updates. Free tools and downloadable resources, such as a search quality rater tool and an AI Overview optimisation checklist, are made available alongside written case studies documenting specific client outcomes.