Search Marketing Pros

Based in Memphis, Tennessee, Search Marketing Pros is a small digital marketing agency working with home services businesses, along with service-based and retail companies more broadly. The team's stated focus is on generating leads, lowering acquisition costs, and improving lead quality through campaign-based marketing across multiple channels rather than isolated tactics. Its service range covers SEO (audits, local search, technical SEO, website migration, backlinking, and on-page work), PPC and SEM through Google Ads, Local Service Ads and YouTube Ads, and paid social campaigns on Facebook, Instagram, LinkedIn and TikTok, including retargeting. The agency also builds and optimizes landing pages and runs conversion rate optimization through funnel and UX audits. Content marketing services include content planning, persona development and content creation aimed at targeting specific audience segments. A stated emphasis is placed on analytics and tracking, with goal and target setup, user analytics and BI implementation used to ensure campaign data is measured accurately. The agency describes a three-stage process of planning (auditing past campaigns, competitors and audiences to set strategy and budget), execution (launching and testing campaigns across channels), and measurement and scaling (reporting on performance and identifying further optimization opportunities). One referenced case study involves SEO work for a financial services client focused on keyword growth through pillar and cluster page development.