Search Royals

Search Royals operates out of Copenhagen and focuses specifically on link building rather than broad SEO services. The agency describes itself as a hybrid model, combining a self-service marketplace with expert-led campaign management, aimed at businesses that want to reduce reliance on paid advertising by building lasting organic search visibility. Clients can either select and acquire backlinks directly through the platform or hand campaigns to specialists for a more managed approach, with the stated intention of giving users clarity over what they are purchasing rather than working with unnamed vendors. The core service is backlink acquisition through a marketplace of publishers spanning more than 60 countries and over 16 niches, with domain ratings ranging from 1 to 98 and pricing starting at €50, with a discount available for members. The platform includes a Link Planner tool that generates a monthly link campaign based on submitted URLs, budget and keywords, with filtering by traffic and domain rating. Additional tools include a Backlink Monitor for tracking link performance and ROI, a Competitor Research feature, and keyword tools to support link targeting. Every placed link is monitored by specialists based in Copenhagen, who track indexing and link health and intervene if issues occur after placement. Clients working with the agency-led side are assigned a personal specialist for campaign guidance.