Search Tribe

Search Tribe operates out of Cremorne, Australia, as a small team of up to ten people working exclusively with Google Ads accounts. The agency serves e-commerce and lead-generation businesses across Australia, particularly those whose Google Ads performance has plateaued or whose cost per acquisition has crept up without a clear explanation from their current provider. Led by founder Andrea Atzori, who has previously worked on accounts for Nike, PlayStation and Virgin, the agency states it has managed Google Ads campaigns for over twenty years and holds Google Partner accreditation, with more than $24M in media managed. The core method centres on auditing what sits beneath standard dashboard metrics: campaign structure, bid strategy logic, match type coverage, conversion tracking accuracy, and audience signals feeding automated systems such as Smart Bidding and Performance Max. Rather than simply running campaigns within Google's automation, the agency describes actively managing that automation — deciding when to trust it, constrain it, or override it. Engagements begin with a Wasted Spend Review, in which the account is examined in full and findings are reported directly to the client, covering what is misconfigured, what it is costing, and what changes are recommended. The agency operates without lock-in contracts. Its declared service scope also lists SEO, social media marketing, advertising, PPC and content marketing, though the site content itself describes Google Ads management as its sole area of work.