Searchly

Searchly is a small, boutique digital marketing team based in Cape Town, operating within South Africa and offering services to businesses seeking growth through search channels. Founded in 2020, the agency focuses exclusively on search marketing rather than spreading across multiple disciplines, positioning itself as a specialist alternative to broader-service agencies. It works with clients across sectors, including ecommerce, and structures its engagements around collaboration rather than long lock-in contracts, offering a one-month trial period for prospective clients to assess results before committing further. The core service offering covers Google Ads, SEO and Conversion Rate Optimisation, typically sequenced to support business growth: Google Ads is used to generate faster traffic and conversions, with campaigns launched within seven days and creative assets delivered within thirty; SEO is then applied as a longer-term strategy, with visible results generally expected within three to six months, aimed at sustained visibility; and CRO work focuses on optimising websites so that traffic converts into actual customers. Clients retain full ownership and control of their own Google Ads accounts while Searchly manages optimisation. The agency states it holds Google Ads and Analytics certification, and describes its approach as data-driven, with reporting used to track clicks, conversions and sales. Additional resources offered include tools such as an SEO image optimizer, a Google Ads keyword wrapper and an HTML viewer, alongside a blog covering search marketing topics.