Searchnity

Based in Melbourne, Searchnity is a small SEO consultancy run by Henry Wong, a technical SEO consultant working with Australian and international businesses. The practice is built around a single practitioner model rather than a large team, positioning itself for companies that want direct access to a senior consultant rather than an account-managed agency structure. Work spans conventional search visibility and, more specifically, visibility within AI answer engines such as ChatGPT, Perplexity and Google AI Overviews. The declared service set covers Search Engine Optimization, Content Marketing, Social Media Marketing and Web Design, delivered through six named workstreams: technical SEO (Core Web Vitals, crawl architecture, internal linking, schema), on-page optimisation, link building (digital PR and editorial placements, explicitly excluding PBNs and low-quality directories), website auditing with impact-prioritised fixes, content strategy built around topic clusters and question coverage, and AI SEO/GEO. The AI SEO method includes question-led headings, self-contained answer blocks, Schema.org markup across types such as Person, LocalBusiness, FAQ and HowTo, entity reinforcement across a site, and ongoing monitoring of citations in AI tools. Engagements follow a six-step process: a discovery call, an audit and opportunity map, a content plan for the following two quarters, technical foundation work, weekly build-and-ship output, and monthly review of rankings, AI citations and lead quality. A free Query Fan-Out Checker tool is also offered on the site.